Professional website design means your website will be developed by a person to a specification. It will not have been created by populating your property details inside a pre-made generic template.
What is wrong with templates?
There are many reasons why you don’t want to be using a template to build a website, some visual, others functional. Or maybe you simply don’t want your website to look like everybody else’s. Really though, the fact they aren’t as effective at bringing home the bookings is all that matters.